Privacy Policy

Privacy Policy

Your privacy is very important to us and your support and respect mean everything to us!

We have updated our Privacy Policy to let you know how we treat personal data when you visit the website or our mobile applications, what your rights are and what security measures are adopted to protect your data .

Alfa -Calçados, lda, is the legitimate owner of the online store with tax address in Zona Industrial do Orreiro, PO box 109 3700-211 S. João da Madeira with legal person identification number no. 501811222 is the entity responsible for processing your personal data and guarantees that they are processed in a lawful, fair and transparent manner, in accordance with the provisions of current national legislation in this matter and the General Data Protection Regulation – EU Regulation no. 2016/679 of the European Parliament and the Council, of 27 April 2016.

Purpose of the Information collected

As we believe that our customers deserve the best in the world, we work to provide the best experience when interacting with us. Therefore, when you interact with us through our services, we collect the following personal data and other information:

– Personal data: The name, email address, address, credit card number or other available payment method, as they are essential for processing your order and purchasing products on this website, in order to follow up to obligations arising from applicable laws and regulations or to provide other services provided on this website and requested by you. Unfortunately, refusing to provide us with some personal data may prevent us from processing your request for the purchase of products or the provision of other services on this website.

– Customer history: For communication purposes that reinforce and personalize the offer of products, services, promotional or advertising campaigns, we store information about purchased products, purchase dates, contacts with our support department, campaign/response history, complaint history, responses to customer satisfaction questionnaires, as well as other metrics to support our customer service.

– Browser cookies: We use cookies to store information, such as your personal preferences when you visit our website. This could include a simple pop-up, or a link to various services we provide. However, you can turn off your cookies through your browser options, or by making changes to your antivirus program tools. However, this may change the way you interact with our website, or other websites. This may also affect or prevent you from logging into our website, programs, or other websites on the Internet.

– Automatic information through applications, websites and social networks: We can automatically collect information contained in browsing and usage records. The information contained in the records includes your IP address, your ISP, your browser, the time of your visit and which pages you visited within our website, behavior within the applications and website, location information if authorized, as well as other statistics .

To send a gift to a friend, or when a user wishes to recommend a service provided on this website or the purchase of a specific product published on this website to a friend, we may also have access to third party personal data, name and address, which are disclosed by users of this website. The processing of this data is based on the pursuit of the legitimate interests of Alfa-calçados, lda


Potential recipients of your data

Your personal data may be disclosed to natural or legal persons to:

  • provision of electronic payment services, via credit/debit cards,
  • process product sales,
  • choose, pack and ship products,
  • solve problems related to the sale of products,
  • receive payments for the purchase of products,
  • within the scope of marketing campaigns involving duly identified partners where you have given us your consent,
  • process customer product returns.

Furthermore, your personal data may be communicated to judicial, tax and regulatory authorities to comply with legal obligations and upon express request from those authorities.

Conservation of your personal data

We only keep your data for as long as is necessary for the purpose for which it was collected. Once the maximum retention period has been reached, your personal data will be irreversibly anonymized (anonymized data may be retained) or will be securely destroyed.

In order to provide the best customer service and marketing purposes, your personal data is kept for a maximum period of 5 years from the date of collecting your consent, provided that, within this period, you have not withdrawn your consent.

As for the data we receive from third parties, it will only be kept for as long as necessary within the scope of the purpose for which it was collected, and will then be destroyed securely.


Data security and protection

We want you to know that we take security measures to protect your personal data (including encryption and authentication tools), have internal reviews of our collection, storage and processing practices, as well as physical security measures to protect against unauthorized access to systems where we store personal data. However, no Internet or e-mail transmission is completely secure or error-free. In particular, emails sent to or from our services may not be secure. Therefore, you must take special care in selecting the information you send via email and other digital channels. We advise you to keep your devices for accessing our website and other services always up to date and with protection systems (antivirus, firewall, anti-spam filters, etc.).


Rights of data subjects

All holders of personal data have the right to:

  • Access your data (upon request) and all information relating to the respective processing operations;
  • Obtain the rectification of their personal data;
  • Request the erasure of your personal data, as long as they are no longer necessary for the purpose for which they were collected and/or to comply with any legal obligations of Alfa-calçados,lda, as well as requiring, in certain cases, the limitation of
  • your treatment;
  • Oppose their use for marketing and/or advertising purposes;
  • Data portability and receiving a copy of the data concerning you;
  • Withdraw, at any time, the consent previously given for data processing.

The user can exercise their rights by sending an email to: [email protected] indicating the reason for the request.

If you decide to exercise these rights and if one of the personal data provided is your email address, we ask you to please specify this circumstance in your written request, indicating the email address from which you wish to exercise your access rights, rectification, cancellation and opposition.

Children’s personal data

Personal data relating to minors under 16 will not be processed, nor will any order placed by them online be recognized. If we discover that we have collected personal data from a child under 16, we will take the necessary steps to delete the information as soon as possible.

Other information

As the holder of personal data and in the event of their violation, you have the right to lodge a complaint with the supervisory authority (National Data Protection Commission – CNPD, Rua de São Bento, n.º 148, 3º, 1200-821 Lisboa – Tel: 351 213928400 – Fax: +351 213976832 – e-mail: [email protected]) and also appeal to the courts.

This policy may be changed without prior notice. For this reason, we recommend that you check this Policy whenever you visit our website or our mobile applications.

Thank you very much once again, and for continuing to believe in us and our mission!